Communication of CSR through Social Media

October 3, 2012 by  
Filed under Insights

Are you planning to use social media to communicate your company’s corporate social responsibility (CSR) policy and activities? What are some things to take note of when using social media for CSR?

This article shares our thoughts on the communication of CSR through social media, which we presented at last week’s International Singapore Compact CSR Summit 2012.

The International Singapore Compact CSR Summit 2012 was held in Singapore from 27 – 28 Sep with over 400 business leaders, CSR practitioners, government officials, academics, students and non-governmental organisations coming together to share and discuss trends, threats and opportunities for CSR. This annual event, in its 4th year, is organised by the Singapore Compact for CSR – a national body promoting CSR in Singapore.

In our presentation, we outlined the social media landscape and shared 3 main points for companies and organisations to keep in mind when using social media for CSR: Listen and Understand, Tell Stories and Share, and Engage and Be Transparent. Read more

3 Key Lessons on CSR from Swedish Companies

December 8, 2011 by  
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One of the reasons for the success of corporate social responsibility (CSR) in Sweden is that big Swedish companies are taking responsibility, because they understand that they have to build trust among stakeholders if they wish to continue doing business in the long run, and they also see CSR as a business opportunity.

What can Singapore companies learn from the businesses in Sweden? The following 4 Swedish companies – Swedbank, ICA, Scania and SEK, provide some lessons on embracing and implementing CSR, including 3 key lessons:

  1. Understanding that CSR is a journey and not a destination
  2. CSR must be integrated into the business
  3. Follow international guidelines on CSR principles and reporting Read more

Learning from Sweden’s success and experience in embracing CSR

December 2, 2011 by  
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Sweden has the reputation of being a leader in actively promoting corporate social responsibility (CSR), and Swedish companies such as H&M, IKEA, Ericsson, ICA, Swedbank, and Scania are known to be leaders in sustainability and corporate responsibility.

The recent KPMG International Corporate Responsibility Reporting Survey 2011 found that 95% of the 250 largest global companies has undertaken Corporate Responsibility reporting. This widespread adoption by top companies is encouraging, however, the survey also shows the difference in the level of reporting among the 3,400 companies across 34 countries.

For example, Sweden is one of the leading countries, with 72% of its top 100 companies now reporting on their corporate responsibility initiatives. On the other hand, there are countries lagging behind, such as Singapore with only 43% of its top 100 companies with corporate responsibility reporting.

Another previous Responsible Competitiveness Index ranking published in 2007 by AccountAbility ranks 108 countries on how they are performing in their efforts to promote responsible business practices. Sweden emerged as the top country while Singapore is number 15.

What can Singapore learn from Sweden’s success and experience in embracing CSR? It seems that Sweden’s success in CSR is mainly due to the government leading and coordinating, and big companies taking responsibility. The cultural context in Sweden could also helped to play a part. Read more

Insights from a Green Champion’s CSR Journey

June 8, 2011 by  
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With concerted government and private-sector efforts towards environmental sustainability in Singapore and across the globe, the green sector has grown considerably in prominence and company practices. With this comes various ways of measuring, understanding, and of course recognising efforts by companies which invest considerable effort into this aspect of corporate social responsibility, or CSR.

One example of this is the Singapore Compact CSR Awards, launched in 2010 in various categories for different aspects of CSR. To understand and learn from a local company’s CSR journey, Green Business Singapore spoke to Ms Esther An, Head of Corporate Social Responsibility (CSR), City Developments Limited (CDL), winner of the inaugural Singapore Compact CSR Green Champion Award. Read more

Updates and Insights from the CSR Asia Forum on Sustainability Disclosure 2011

March 25, 2011 by  
Filed under Insights

The CSR Asia Forum on Sustainability Disclosure 2011 was held in Singapore on 23 March, and organised by CSR Asia to update delegates on sustainability reporting, disclosure and communications, both locally and globally.

Here are some updates and insights from the Forum:

Singapore Companies Lagging Behind on Sustainability Reporting

According to CSR Asia, Singapore companies are lagging behind on sustainability reporting and could risk losing out this potential competitive edge to other Asian companies. Singapore is placed fourth out of five ASEAN countries (Singapore, Malaysia, Indonesia, Thailand and the Philippines) in terms of the number of sustainability reports produced by the country’s companies, and has only 21 companies producing 59 reports in the past eight years. Read more

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