Green Future Solutions is Hiring a Green Social Strategist

November 27, 2013 by  
Filed under Insights

We are looking for an environmentally-conscious individual to help green businesses and non-profits with their social strategies and tools, and managing the social media accounts and online communities. You will be in charge of developing, executing, managing, measuring and reporting on social strategies, both online and offline.

Responsibilities:

  • Work with clients to understand their business objectives and needs
  • Develop and execute social strategies using online platforms (eg. Facebook, Twitter, LinkedIn, YouTube, Flickr, blogs, etc) and offline events (talks, workshops, etc)
  • Manage, engage and grow online communities
  • Create new content and source for relevant existing content
  • Develop social media editorial calendar
  • Monitor and report on social strategies and KPIs using monitoring tools

Requirements:

  • Degree or Diploma in Marketing, Communications, or equivalent
  • Involvement in environmental initiatives or groups, with strong interest in green issues, ideas and trends
  • Passion for social media and digital technology, and up-to-date with the latest advances
  • Prior experience in social media strategy development and execution is preferred
  • Good social media knowledge and presence, especially of Facebook, Twitter and LinkedIn
  • Familiar with online metrics and tracking tools (eg. Radian6, Google Analytics, etc)
  • Excellent verbal and written communication skills
  • Excellent attention to details with good time management skills
  • Experience in project and/or event management

To apply, pls email your resume to eugene@greenfuture.sg by 31 Dec, including your:

  • Expected salary
  • Examples of social campaigns you worked on and what your role was
  • Links to your social media footprint on Facebook, Twitter, LinkedIn or blogs

We regret that only shortlisted candidates will be notified.

Communication of CSR through Social Media

October 3, 2012 by  
Filed under Insights

Are you planning to use social media to communicate your company’s corporate social responsibility (CSR) policy and activities? What are some things to take note of when using social media for CSR?

This article shares our thoughts on the communication of CSR through social media, which we presented at last week’s International Singapore Compact CSR Summit 2012.

The International Singapore Compact CSR Summit 2012 was held in Singapore from 27 – 28 Sep with over 400 business leaders, CSR practitioners, government officials, academics, students and non-governmental organisations coming together to share and discuss trends, threats and opportunities for CSR. This annual event, in its 4th year, is organised by the Singapore Compact for CSR – a national body promoting CSR in Singapore.

In our presentation, we outlined the social media landscape and shared 3 main points for companies and organisations to keep in mind when using social media for CSR: Listen and Understand, Tell Stories and Share, and Engage and Be Transparent. Read more

How Singaporeans Can Encourage Facebook to Unfriend Coal by Earth Day

February 4, 2011 by  
Filed under Insights

Greenpeace is campaigning to get Facebook to unfriend coal by Earth Day, April 22, and Singaporeans can help to encourage Facebook too.

Greenpeace’s Unfriend Coal campaign wants Facebook to:

  • Increase the use of clean energy to make Facebook coal free
  • Develop a plan to make Facebook coal free by 2021
  • Educate users about how Facebook powers its services and its carbon footprint
  • Advocate for clean energy at a local, national and international level

Facebook announced last year that it is building a new energy efficient data centre to serve the hundreds of millions of its users, but the company plans to run it on electricity from burning coal, which is the most carbon intensive fossil fuel and also very pollutive. Greenpeace believes that Facebook can move away from coal and switch to clean energy, and influence the rest of the IT sector to do likewise. Read more