Communication of CSR through Social Media

October 3, 2012 by  
Filed under Insights

Are you planning to use social media to communicate your company’s corporate social responsibility (CSR) policy and activities? What are some things to take note of when using social media for CSR?

This article shares our thoughts on the communication of CSR through social media, which we presented at last week’s International Singapore Compact CSR Summit 2012.

The International Singapore Compact CSR Summit 2012 was held in Singapore from 27 – 28 Sep with over 400 business leaders, CSR practitioners, government officials, academics, students and non-governmental organisations coming together to share and discuss trends, threats and opportunities for CSR. This annual event, in its 4th year, is organised by the Singapore Compact for CSR – a national body promoting CSR in Singapore.

In our presentation, we outlined the social media landscape and shared 3 main points for companies and organisations to keep in mind when using social media for CSR: Listen and Understand, Tell Stories and Share, and Engage and Be Transparent. Read more

How to Create a Free Dashboard to Monitor Your Green Business, Competitors and Industry

June 5, 2012 by  
Filed under Insights

Is your company looking for a free tool to monitor the latest happenings about your green business, your competitors, and environmental news? Are you struggling to keep yourself updated about what your customers and stakeholders are talking about your company brand?

This article will share why your company should monitor your business, competitors, and industry, and how you can use the free Google Reader tool to set up a free dashboard to keep track of news and blogs related to your business. Read more