The Green Marketing Manifesto

Author: John Grant ISBN: 978-0-470-72324-1 Hardcover: 320 pages Published by John Wiley & Sons, Inc. Recommended Retail Price: SGD 52.38 (including GST) Available at all major bookstores Book Review John Grant is the co-founder of the St Luke ad agency and has worked with clients such as IKEA, LEGO, Body…

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Nokia Virtual Eco-Rountable

Nokia held its first Virtual Eco-Roundtable in Singapore last week and we were invited to attend the event and hear Nokia’s global and Southeast Asia Pacific (SEAP) executives speak on environmental sustainability and its commitment to the environment. The discussion was held in Nokia’s videoconference room, the Halo Room, as…

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Authors: Daniel Esty and Andrew Winston ISBN: 978-0-470-39374-1 Paperback: 408 pages Published by John Wiley & Sons, Inc. Recommended Retail Price: SGD 35.26 (including GST) Available at all major bookstores Book Review Green to Gold is a must-read for every CEO and business leader who wishes to include environmental thinking…

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Dark Green and Bright Green Environmentalism

During the Q&A session for the In Conversation Forum organised by the Raffles Girls School, a student mentioned that talking about the environment has become cliche and gives the feeling of “not again”. We replied that this is partly our fault, partly the fault of environmentalists who turns people off…

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Why We Do What We Do

We gave a brief presentation on Why We Do What We Do at the In Conversation Forum organised by the Raffles Girls School. The forum discussion is on environmental actions and we thought it would be good to share with the students 4 typical mindsets behind Singapore’s environmental actions. Our…

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