environmental strategies

The Green Marketing Manifesto

Author: John Grant ISBN: 978-0-470-72324-1 Hardcover: 320 pages Published by John Wiley & Sons, Inc. Recommended Retail Price: SGD 52.38 (including GST) Available at all major bookstores Book Review John Grant is the co-founder of the St Luke ad agency and has worked with clients such as IKEA, LEGO, Body…

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Authors: Daniel Esty and Andrew Winston ISBN: 978-0-470-39374-1 Paperback: 408 pages Published by John Wiley & Sons, Inc. Recommended Retail Price: SGD 35.26 (including GST) Available at all major bookstores Book Review Green to Gold is a must-read for every CEO and business leader who wishes to include environmental thinking…

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