Practical Advice From Andrew Winston’s Green Recovery

October 22, 2010 by  
Filed under Insights

Andrew S. Winston is a sustainability expert and the co-author of the bestseller Green to Gold. His last book published during the financial crisis last year, Green Recovery: Get Lean, Get Smart, and Emerge From the Downturn on Top, is a timely and practical guide to help companies go green and do more with less, and survive the bad economic conditions.

In his book, Andrew focuses on 4 strategic areas:

1. Get Lean by revving up your energy and resource efficiency.

  • Switch to energy-efficient lighting
  • Turn off lights
  • Update heating and cooling systems
  • Shrink the data center carbon footprint
  • Shut down office computers and other equipment
  • Cut back on printers and print less
  • Train the drivers Read more

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

April 6, 2010 by  
Filed under Insights

Guerilla Marketing - cover graphicsAuthors: Jay Conrad Levinson and Shel Horowitz

ISBN: 978-0-470-40951-0

Paperback; 236 pages

Published in Jan 2010 by John Wiley & Sons, Inc.

Recommended Retail Price: S$38.47 incl. GST

Available at all major bookstores

Book Review

Guerrilla Marketing Goes Green is a practical book on marketing strategies for companies that wish to be green and ethical. The authors emphasise that success in business is based on ethics, social and environmental responsibility, providing value to others, and people-centered marketing.

The book discusses the new marketing mindset, which includes:

  • The effectiveness of marketing messages depends on relevance and quality (and not only on frequency)
  • Think in terms of abundance (the pie is infinite and helping others is helping yourself)
  • Build alliances with competitors, customers, suppliers, non-profits, and businesses in different markets
  • Be the early movers in green marketing and make the message believable and genuine (avoid greenwashing)

The authors also offer some hands-on marketing tools using a range of traditional and social media (including social media press releases and social networking), developing creative partnerships with retailers, and being a writer and speaker.

Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World

March 23, 2010 by  
Filed under Insights

Co-opportunity book coverAuthor: John Grant

ISBN: 978-0-470-68436-8

Hardcover; 350 pages

Published in March 2010 by John Wiley & Sons, Inc.

Recommended Retail Price: US$27.95 / S$49.17 including GST

Available at all major bookstores

Book Review

John Grant, the award winning author of The Green Marketing Manifesto, is back with his latest book called Co-opportunity, which explores “what co-operative solutions to sustainability challenges could look like.” He explains that the possibility to “co-operate may lead to a better human society”.

The book tackles five key sustainability challenges, introduces co-operative solutions through case examples in practice, and suggests tactics for application:

1. Creating a climate for change: Engaging the public to recognise the problems and take action together

… ideas about new forms of social organisation and campaigning, beyond passive media audiences.

2. Relocating the dreams: Going beyond consumerism and exploring a better future

… ideas about creating desire for brands, campaigns, movements that heal the world.

3. Making organisations accountable (and hence responsible for wellbeing): Being more transparent and taking responsibility

… ideas about new kinds of eco-label, social change campaigns or consumer co-operatives to create change through what they buy.

4. Economic resilience: Rethinking economic growth and switching to co-operative economic systems

… ideas for anything from restoring trust in banking, to a community scheme to support renewable energy.

5. Abundance rather than ‘lean and mean’: Shifting from productivity to wellbeing return on resources

… new ways of organising for service or supply systems – or equally use it to think differently about the design of the organisations themselves.

The Sustainable MBA: The Manager’s Guide to Green Business

February 9, 2010 by  
Filed under Insights

the sustainable mba - cover graphicsAuthor: Giselle Weybrecht

ISBN: 978-0-470-74114-6

Hardcover; 416 pages

Published in November 2009 by John Wiley & Sons, Inc.

Recommended Retail Price: US$34.95 / S$62.01

Available at all major bookstores

Book Review

The Sustainable MBA is for managers and business leaders who wish to learn and apply sustainable practices in their business. The author introduces green trends, explains various aspects of greening businesses, and shares a wide range of concepts, tools and guidelines.

The book is organized like a typical MBA programme with the coverage of core topics such as:

  • Accounting
  • Economics
  • Entrepreneurship
  • Ethics and corporate governance
  • Finance
  • Marketing
  • Operations
  • Organizational behaviour
  • Strategy

This is a comprehensive book that would give you a good overview of sustainability practices and tips on how to green your business.

Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness

July 13, 2009 by  
Filed under Insights

good-to-green-cover-graphicsAuthor: John-David Phyper and Paul MacLean

ISBN: 978-0-470-15942-2

Hardcover: 464 pages

Published by John Wiley & Sons, Inc.

Recommended Retail Price: SGD 52.38 (including GST)

Available at all major bookstores

Book Review

Good to Green provides an in-depth analysis and guide for companies that wish to change and become a sustainable company. The authors provide comprehensive knowledge, trends and cases studies on sustainability based on their years of experience, and they managed to cover the various topics hot on the green agenda.

Some topics covered include:

In developing a green strategic plan, the authors emphasized the need for leadership and ongoing planning. The senior management must believe in fundamental change in how the company conducts business, and monitor the results of the strategic plan continuously. A green plan is not a one-time event nor is it about “cosmetic environmentalism”.

The company’s environmental management system should also be embedded into the general management systems and business software solutions, and not become isolated from other aspects of the business.

On eco design, companies should adopt a motto of “zero waste” to reduce costs and improve the environment. Companies also need to avoid toxic chemicals and manage the supply chain to reduce environmental risks.

For green marketing, the authors recommend that the product should be aligned with company values, and the focus should be making green normal. Companies should communicate their values through real action and not just talk about it.

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