william mcdonough

Design and Make Sustainable Products

Are you a designer interested in designing more sustainable products? Is your company looking at green product design? This article explores the various sustainable design principles that have been developed over the years, which designers can adopt and apply in their work. Designers and manufacturers can design and make sustainable…

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Michael Braungart Shares Cradle to Cradle Principles at the Asia Sustainable Packaging Summit 2010

In the realms of industrial design and closed-loop manufacturing systems, the international bestseller, “Cradle to Cradle, Reinventing The Way We Make Things” is a revolutionary and avant-garde work by Michael Braungart and William McDonough. Braungart is the Founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Braungart is…

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Waste Equals Food

In the coming year, businesses face an economic recession and lower consumer spending. However, these tough challenges also present opportunities for your company to go green, look at how to cut costs and waste, and to do things better and more efficiently. Going green could help your company to be…

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