Michael Braungart Shares Cradle to Cradle Principles at the Asia Sustainable Packaging Summit 2010

November 8, 2010 by  
Filed under Insights

In the realms of industrial design and closed-loop manufacturing systems, the international bestseller, “Cradle to Cradle, Reinventing The Way We Make Things” is a revolutionary and avant-garde work by Michael Braungart and William McDonough. Braungart is the Founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany.

Braungart is a chemist by profession and a founding member of Germany’s Green Party. Currently a Professor teaching Process Engineering at the University of Lüneburg in Suderburg, Germany, he is passionate in his worldview that most problems of the world such as pollution, toxicity and waste are all design issues.

He spoke recently at the Asia Sustainable Packaging Summit 2010 at Singapore. Here are some of the ideas he put forth: Read more