Michael Braungart Shares Cradle to Cradle Principles at the Asia Sustainable Packaging Summit 2010

November 8, 2010 by  
Filed under Insights

In the realms of industrial design and closed-loop manufacturing systems, the international bestseller, “Cradle to Cradle, Reinventing The Way We Make Things” is a revolutionary and avant-garde work by Michael Braungart and William McDonough. Braungart is the Founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany.

Braungart is a chemist by profession and a founding member of Germany’s Green Party. Currently a Professor teaching Process Engineering at the University of Lüneburg in Suderburg, Germany, he is passionate in his worldview that most problems of the world such as pollution, toxicity and waste are all design issues.

He spoke recently at the Asia Sustainable Packaging Summit 2010 at Singapore. Here are some of the ideas he put forth: Read more

Waste Equals Food

December 19, 2008 by  
Filed under Insights

In the coming year, businesses face an economic recession and lower consumer spending. However, these tough challenges also present opportunities for your company to go green, look at how to cut costs and waste, and to do things better and more efficiently. Going green could help your company to be in a better position to attract customers when the economy rebounds.

This 50-min video on Waste = Food would be useful in giving you an idea of cradle to cradle design popularised by William McDonough and Michael Braungart in their book, Cradle to Cradle: Remaking the Way We Make Things. Learn about waste becoming food for nature or to be used as technical nutrients for making new products. Learn about designing things that are more efficient, safe, environmentally friendly and producing no waste.