Beyond the Hour – What’s your LOHAS?

April 5, 2011 by  
Filed under Insights

Earth Hour came and went on March 26th, now what? Green consumers today don’t just think about green, they think about jobs, and love, and family, and travel, and fun etc. It’s about living a good life that also happens to be good for others, and our planet.

Today, more consumers than ever are using their purchasing power to make a genuine statement about their concern for the environment. Combined, they make a dedicated group, fond of everything from organic potatoes to hybrid cars, and marketers have given them their very own name to wear as a badge of honour: ‘Lohasian’.

A far more wide-reaching term than the semantics of “eco” or “green” could encompass, LOHAS stands for Lifestyles Of Health And Sustainability and represents a social movement that has conscious consumption at the centre of its values. Stemming from a business movement in the USA, LOHAS has morphed in Asia to become a term used to describe all manner of environmental products and services. First taking off in Japan, then Taiwan and the rest of North-East Asia, and now spreading rapidly throughout the Asia-Pacific region. Read more

What Businesses Can Learn From The TÜV SÜD Green Gauge 2010

January 11, 2011 by  
Filed under Insights

A new research study by TÜV SÜD Asia Pacific on the attitudes of consumers and businesses toward green products and services, provides insights for businesses in Singapore.

The research study, called the TÜV SÜD Green Gauge 2010, was conducted in China, India and Singapore. It included an online survey of more than 2,600 consumers who are decision makers in the purchase of products and services in 3 sectors: home electronics, food and beverage, and clothing and footwear. The study also included telephone interviews with over 450 management-level employees in businesses that operate in the 3 sectors.

The key findings for Singapore show that:

Majority of consumers and businesses in Singapore are interested in and increasingly aware of green issues.

The results show that 94% of consumers and 91% of companies are somewhat or very interested in green issues. Climate change was cited as the most pressing global green issue. In addition, 91% of consumers and 71% of companies said that the awareness of green issues somewhat or substantially increased in the past 5 years, and 81% of consumers and 69% of companies said that green issues will become increasingly prominent in the next 5 years. Read more

Entering a Green Era – its called LOHAS

November 25, 2010 by  
Filed under Insights

Eco-savvy consumers are pushing retailers to cut waste, reduce energy usage and evaluate product packaging. They are more motivated than ever to implement environmentally sound practices but the real green winners in business are already outperforming their competitors by giving equal weight to the brand-building potential of an eco-friendly strategy.

New research shows how fast the idea of “green” is being adopted in Asia. More than just a sustainability trend, it’s a multi-billion dollar market and companies are starting to get serious about it. When “talking green” with your customers, understanding their consumer and their business needs is imperative.

These eco-savvy consumers of today are called LOHASians. LOHAS stands for Lifestyles Of Health And Sustainability and represents a social movement that has conscious consumption at the centre of its values. LOHASians place equal value on personal and planetary health. Read more