Earth Hour came and went on March 26th, now what? Green consumers today don’t just think about green, they think about jobs, and love, and family, and travel, and fun etc. It’s about living a good life that also happens to be good for others, and our planet. Today, more…
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What Businesses Can Learn From The TÃœV SÃœD Green Gauge 2010
A new research study by TÃœV SÃœD Asia Pacific on the attitudes of consumers and businesses toward green products and services, provides insights for businesses in Singapore. The research study, called the TÃœV SÃœD Green Gauge 2010, was conducted in China, India and Singapore. It included an online survey of…
Continue ReadingEntering a Green Era – its called LOHAS
Eco-savvy consumers are pushing retailers to cut waste, reduce energy usage and evaluate product packaging. They are more motivated than ever to implement environmentally sound practices but the real green winners in business are already outperforming their competitors by giving equal weight to the brand-building potential of an eco-friendly strategy.…
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