What Businesses Can Learn From The TÜV SÜD Green Gauge 2010

January 11, 2011 by  
Filed under Insights

A new research study by TÜV SÜD Asia Pacific on the attitudes of consumers and businesses toward green products and services, provides insights for businesses in Singapore.

The research study, called the TÜV SÜD Green Gauge 2010, was conducted in China, India and Singapore. It included an online survey of more than 2,600 consumers who are decision makers in the purchase of products and services in 3 sectors: home electronics, food and beverage, and clothing and footwear. The study also included telephone interviews with over 450 management-level employees in businesses that operate in the 3 sectors.

The key findings for Singapore show that:

Majority of consumers and businesses in Singapore are interested in and increasingly aware of green issues.

The results show that 94% of consumers and 91% of companies are somewhat or very interested in green issues. Climate change was cited as the most pressing global green issue. In addition, 91% of consumers and 71% of companies said that the awareness of green issues somewhat or substantially increased in the past 5 years, and 81% of consumers and 69% of companies said that green issues will become increasingly prominent in the next 5 years. Read more