Green Products and Exhibits at Eco-Products International Fair 2014

April 1, 2014 by  
Filed under Insights

Eco-Products International Fair 2014

We recently visited the Eco-Products International Fair 2014 (EPIF 2014) held from 13 to 16 Mar 2014 in Taipei. The exhibition was organised by the Asian Productivity Organization (APO), and Taiwan’s Bureau of Foreign Trade. The exhibition has been rotating among APO member countries since 2004, and is in Taiwan for the first time.

Implemented by the Taiwan External Trade Development Council, with the Taiwan Green Trade Project Office and the China Productivity Center, the exhibition saw a record-breaking number of 207 exhibitors with 437 booths participating in the Fair to promote green trade, sustainable development, and green lifestyle. Read more

New Panasonic Group strengthens its green commitment with ‘eco ideas’ Declaration 2011

May 27, 2011 by  
Filed under Insights

Panasonic Asia Pacific announced today its ‘eco ideas’ Declaration 2011, which strengthens its environmental commitment and builds upon last year’s declaration of becoming the “No. 1 Green Innovation Company” in the electronics industry by 2018.

‘eco ideas’ Declaration 2011

The ‘eco ideas’ Declaration 2011 in Asia Pacific is based on the new Panasonic Group with the acquisition of Sanyo, thus providing more eco products and holistic solutions to better meet the needs of consumers and businesses.

The new Managing Director of Panasonic Asia Pacific, Mr Yorihisa Shiokawa explains:

The ‘eco ideas’ Declaration outlines Panasonic’s green commitment towards making environment central to our business planning, as we demonstrate how going green can bring about positive impact for a company’s bottom-line. We are focusing on the important areas of environment and energy to provide comprehensive solutions in achieving higher business growth and to contribute towards a greener society.

The new declaration consists of 6 targets for ‘eco ideas’ for Lifestyles, to promote lifestyles with virtually zero CO2 emissions, and ‘eco ideas’ for Business-styles, to create businesses that make the best use of resources and energy. Read more

3 Trends for the Branding of Eco Products and Services

August 6, 2008 by  
Filed under Insights, an Amsterdam-based independent trend firm, scans the globe for the most promising consumer trends, insights and related hands-on business ideas. For their June 2008 Trend Briefing, the focus is on 3 trends for the branding of eco products and services: ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS. Read the full Trend Briefing.


Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers.

At the heart of ECO-ICONIC is a status shift (isn’t there always?): many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.

Read more