Raising the Bar For Green Hotels in Singapore

October 5, 2012 by  
Filed under Insights

Singapore’s green building and property leader, City Developments Limited (CDL) is raising the bar for green hotels in Singapore with the newly-opened W Singapore – Sentosa Cove, which is a new hotel awarded with the BCA Green Mark Platinum Award. The Platinum Award is the highest rating for green developments in Singapore awarded by the Building and Construction Authority (BCA).

CDL has been a strong champion of corporate social responsibility (CSR) in Singapore. This new Green Mark Platinum hotel adds to CDL’s 62 Green Mark developments, including 21 Green Mark Platinum projects. CDL was the only developer to be accorded the Green Mark Champion Award in 2008 and the Built Environment Leadership Platinum Award in 2009, as well as the only recipient of the Green Mark Platinum Champion Award in 2011. Read more

Communication of CSR through Social Media

October 3, 2012 by  
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Are you planning to use social media to communicate your company’s corporate social responsibility (CSR) policy and activities? What are some things to take note of when using social media for CSR?

This article shares our thoughts on the communication of CSR through social media, which we presented at last week’s International Singapore Compact CSR Summit 2012.

The International Singapore Compact CSR Summit 2012 was held in Singapore from 27 – 28 Sep with over 400 business leaders, CSR practitioners, government officials, academics, students and non-governmental organisations coming together to share and discuss trends, threats and opportunities for CSR. This annual event, in its 4th year, is organised by the Singapore Compact for CSR – a national body promoting CSR in Singapore.

In our presentation, we outlined the social media landscape and shared 3 main points for companies and organisations to keep in mind when using social media for CSR: Listen and Understand, Tell Stories and Share, and Engage and Be Transparent. Read more

3 Key Lessons on CSR from Swedish Companies

December 8, 2011 by  
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One of the reasons for the success of corporate social responsibility (CSR) in Sweden is that big Swedish companies are taking responsibility, because they understand that they have to build trust among stakeholders if they wish to continue doing business in the long run, and they also see CSR as a business opportunity.

What can Singapore companies learn from the businesses in Sweden? The following 4 Swedish companies – Swedbank, ICA, Scania and SEK, provide some lessons on embracing and implementing CSR, including 3 key lessons:

  1. Understanding that CSR is a journey and not a destination
  2. CSR must be integrated into the business
  3. Follow international guidelines on CSR principles and reporting Read more

Learning from Sweden’s success and experience in embracing CSR

December 2, 2011 by  
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Sweden has the reputation of being a leader in actively promoting corporate social responsibility (CSR), and Swedish companies such as H&M, IKEA, Ericsson, ICA, Swedbank, and Scania are known to be leaders in sustainability and corporate responsibility.

The recent KPMG International Corporate Responsibility Reporting Survey 2011 found that 95% of the 250 largest global companies has undertaken Corporate Responsibility reporting. This widespread adoption by top companies is encouraging, however, the survey also shows the difference in the level of reporting among the 3,400 companies across 34 countries.

For example, Sweden is one of the leading countries, with 72% of its top 100 companies now reporting on their corporate responsibility initiatives. On the other hand, there are countries lagging behind, such as Singapore with only 43% of its top 100 companies with corporate responsibility reporting.

Another previous Responsible Competitiveness Index ranking published in 2007 by AccountAbility ranks 108 countries on how they are performing in their efforts to promote responsible business practices. Sweden emerged as the top country while Singapore is number 15.

What can Singapore learn from Sweden’s success and experience in embracing CSR? It seems that Sweden’s success in CSR is mainly due to the government leading and coordinating, and big companies taking responsibility. The cultural context in Sweden could also helped to play a part. Read more

Responsible Business Lessons From Patagonia’s Yvon Chouinard

July 7, 2011 by  
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Before the recent global interest in green companies and corporate social responsibility (CSR), there is already a sustainable company called Patagonia. Yvon Chouinard, the founder and owner of Patagonia, Inc. based in California, is one of the few business leaders who understand that if your business is not part of the answer, then your business is part of the problem.

The story of Yvon Chouinard and Patagonia is best told in his 2005 biography, “Let my people go surfing: the education of a reluctant businessman.” In his book, Yvon shared that he was an avid climber from young and spent much of his time climbing the mountains with his friends. He started to teach himself blacksmithing in 1957 so that he could make his own climbing hardware. His friends liked the gear and requested for them, then friends of friends wanted some too, and so he started selling new gear. In the 1970s, he started selling clothing suitable for climbing. Today, Patagonia earns more than US$230 million a year selling outdoor clothing and gear, and is one of the most environmentally responsible company in the world. Read more

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