Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World

March 23, 2010 by  
Filed under Insights

Co-opportunity book coverAuthor: John Grant

ISBN: 978-0-470-68436-8

Hardcover; 350 pages

Published in March 2010 by John Wiley & Sons, Inc.

Recommended Retail Price: US$27.95 / S$49.17 including GST

Available at all major bookstores

Book Review

John Grant, the award winning author of The Green Marketing Manifesto, is back with his latest book called Co-opportunity, which explores “what co-operative solutions to sustainability challenges could look like.” He explains that the possibility to “co-operate may lead to a better human society”.

The book tackles five key sustainability challenges, introduces co-operative solutions through case examples in practice, and suggests tactics for application:

1. Creating a climate for change: Engaging the public to recognise the problems and take action together

… ideas about new forms of social organisation and campaigning, beyond passive media audiences.

2. Relocating the dreams: Going beyond consumerism and exploring a better future

… ideas about creating desire for brands, campaigns, movements that heal the world.

3. Making organisations accountable (and hence responsible for wellbeing): Being more transparent and taking responsibility

… ideas about new kinds of eco-label, social change campaigns or consumer co-operatives to create change through what they buy.

4. Economic resilience: Rethinking economic growth and switching to co-operative economic systems

… ideas for anything from restoring trust in banking, to a community scheme to support renewable energy.

5. Abundance rather than ‘lean and mean’: Shifting from productivity to wellbeing return on resources

… new ways of organising for service or supply systems – or equally use it to think differently about the design of the organisations themselves.

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