The Clean Tech Revolution

August 1, 2008 by  
Filed under Insights

The Clean Tech Revolution: The Next Big Growth and Investment Opportunity by Ron Pernick and Clint Wilder is an excellent book for all individuals and investors who are interested in clean technologies and the opportunities involved. The authors highlight eight major clean technologies (Solar Energy; Wind Power; Biofuels and Biomaterials; Green Buildings; Personal Transportation; Smart Grid; Mobile Technologies; and Water Filtration), and discuss each technology sector’s growth, challenges, opportunities and companies.

For cities or regions that wish to create a clean tech industry and future, the authors explain that they must have access to capital, R&D support, workforce talent, supportive policies, and vision in order to succeed. In addition, the successful marketing of clean tech by companies should take note of the following five lessons:

  1. It’s all about cost
  2. Don’t lead with the environment
  3. Framing and naming are critical
  4. It has to be easy, accessible, and convenient
  5. Remember the cool factor

Learn more about the book and read reviews from the AsiaIsGreen Bookstore.

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