With the growing interest in sustainability in Singapore and globally, small and medium-sized enterprises (SMEs) should start to implement sustainable practices and strategies for their businesses. For SMEs who wish to be more sustainable, here are 4 steps to kickstart your sustainability journey. 1. Reduce Risks Look at aspects of…
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The New Rules of Green Marketing by Jacquelyn A. Ottman (Book Review)
Jacquelyn A. Ottman is a pioneer in green marketing with over 20 years of experience in helping companies develop and market products with sustainability in mind. Her new book, The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding, is the cumulation of her vast consulting experience…
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