Nippon Paint’s Continuous Sustainability and Innovation Commitment

November 29, 2011 by  
Filed under Insights

At the inaugural 2011 Frost & Sullivan Asia Pacific Green Excellence Awards, Nippon Paint was awarded with the product innovation award in decorative paints for its odour-less AirCare, an eco-friendly paint that absorbs harmful indoor air pollutant and results in clean fresh air. This award reaffirms Nippon Paint’s commitment to ecological sustainability and technological innovation.

To understand more about Nippon Paint’s sustainability and innovation commitment, Green Business Singapore recently met up with Mr Wee Siew Kim, the Group CEO of NIPSEA Group of Companies.

Continuous Sustainability and Innovation Commitment

Mr Wee shared that Nippon Paint has always been mindful of the context in which they make money through paint, and it is important to take into consideration their responsibility on the environmental, social, and economic aspects. The various aspects are all linked and is a continuous process in the company. Through leadership in being green, it helps to push the brand forward and makes business sense.

The award by Frost & Sullivan is a recognition of this continuous process, which is the result of long-term thinking and actions over many years. The continual commitment to research and innovation, and understanding what customers need, has helped the company introduce new innovative green products to the market. Read more