Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness

good-to-green-cover-graphicsAuthor: John-David Phyper and Paul MacLean

ISBN: 978-0-470-15942-2

Hardcover: 464 pages

Published by John Wiley & Sons, Inc.

Recommended Retail Price: SGD 52.38 (including GST)

Available at all major bookstores

Book Review

Good to Green provides an in-depth analysis and guide for companies that wish to change and become a sustainable company. The authors provide comprehensive knowledge, trends and cases studies on sustainability based on their years of experience, and they managed to cover the various topics hot on the green agenda.

Some topics covered include:

In developing a green strategic plan, the authors emphasized the need for leadership and ongoing planning. The senior management must believe in fundamental change in how the company conducts business, and monitor the results of the strategic plan continuously. A green plan is not a one-time event nor is it about “cosmetic environmentalism”.

The company’s environmental management system should also be embedded into the general management systems and business software solutions, and not become isolated from other aspects of the business.

On eco design, companies should adopt a motto of “zero waste” to reduce costs and improve the environment. Companies also need to avoid toxic chemicals and manage the supply chain to reduce environmental risks.

For green marketing, the authors recommend that the product should be aligned with company values, and the focus should be making green normal. Companies should communicate their values through real action and not just talk about it.

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